Just like when you add a squeeze of fresh lime to an ice-cold ginger beer Zest Brewing Co.'s design concept aims to capture core moments with each beer and add a touch of zest to your drinking experience. At the heart of our design philosophy is the idea that great beer accompanies life's great moments, and our packaging and branding are a seamless extension of this belief.
Our label design is perfectly straightforward, with each beer type featuring a unique experience related to classic places you might enjoy a beer. This minimalistic approach reflects the sign of relief experienced when cracking open a nice cold beer on a hot summer day. We believe that the essence of our brews speaks for themselves, and the design acts as a canvas for the beer’s character to shine. Leveraging our desire to make memories with our brews, our packaging becomes interactive with the use of Augmented Reality technology.
Each Zest beer carton will include a QR code, unlocking a digital experience when scanned with a smartphone. This interactive component enhances your memories by overlaying digital animations onto your real-world moments. Whether you're enjoying a Zest beer at a festival or sipping on your balcony, AR enhances the experience and makes each occasion truly unique. With Zest Brewing Company, our design is a celebration of the simplicity and excitement of life's moments, combining the purity of our brews with cutting-edge technology to add that extra Zest to your memories.
MAKE PACKAGING COME TO LIFE:
MAKE PACKAGING COME TO LIFE:
MAKE PACKAGING COME TO LIFE:
MAKE PACKAGING COME TO LIFE:
MERCHANDISE AND ADDITIONAL PACKAGING:
